- Client
- Midwest Aloha Festival
- Type
- Festival website
- Scope
- Multi-page build
- Year
- 2026
THE SITUATION
Four audiences, one day.
The Midwest Aloha Festival is a free one-day Polynesian cultural celebration in Wisconsin. A free event still has to be organized like a large one — and everything about it lived in separate places.
Four groups needed different answers on the same day. Attendees wanted the schedule, the location, and what to expect. Performers needed their own details confirmed and something to share. Vendors needed to know how to take part. Sponsors needed to understand what their support paid for.
The job was to give each of those four a clear path from the first screen — without burying any of them, and without making the site feel like four sites stitched together.
WHAT WE BUILT
What shipped.
A multi-page site, built so the festival team can keep it current themselves.
Event schedule
The day laid out hour by hour, so nobody has to ask what time anything starts.
Performer lineup
Each group with its own entry, so performers have something to share with their own followers.
Vendor information
What a vendor needs to know and how to apply, in one place instead of a chain of emails.
Sponsorship opportunities
Sponsor levels and what each one supports, written so a local business can decide without a meeting.
Interactive maps
Where the festival is and how the grounds are laid out, usable on a phone while standing there.
Newsletter sign-up
A way to keep the audience the festival earned this year for the one after it.
“Sarah and Chris took everything that was in my head—the vision, the heart, the tone—and turned it into something tangible, applicable, and beautifully executed. I didn't even know exactly what I needed until I saw it come together. They were able to get to the heart of what we were trying to create in a way I never could have imagined. This website absolutely brought our organization to a level of professionalism that I had always dreamed of.”
WHAT WE'D CARRY FORWARD
What the project taught us.
A site serving four audiences at once doesn't need four times the pages — it needs one clear path per audience from the homepage. Getting that right early saved a lot of rework later.
The pages that took the longest were the ones waiting on content, not design. We now ask for schedules, names, and photos at the very start of a project, because that's what actually sets the pace.
Small, practical details — a map that works on a phone in a field, a schedule that's easy to scan — did more for the experience than anything decorative. We look for those first now.
Want something like this?
Whether you're running an event, a small business, or a nonprofit, the work is the same: work out who needs what, then make it easy to find. Start with a short call and we'll tell you what we'd do.